Wednesday, December 17, 2008

Study Proved That Blogs Strongly Influence Purchase Decisions

According to the jupiter-research it is proven that blogs readers are increasing rapidly. It has increased more than 300 percent compared to the past few months. And reports show that 30 percent people of online population read blogs atleast once in a month and 6 percent read every day.

From past few years, blogs are influencing readers to purchase. Half of the people who read blogs say that, it is helpful for making purchase decision. And 25 percent of the regular blog readers believe ads on the blogs. Twenty one percent of blog readers support their answer for their queries and 17 percent discover product and services. For purchasing and finally seven percent of the blog readers are purchasing.

More than 70 percent of frequent blog readers read minimum one blog per session. Blogs are proved that these are part of the reader’s conversation, but not for the sake of loneliness. By this it is clear that blogs have more impact on the purchase decisions compared to the social networking sites.

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